Advertising evaluation and cross-sectional data aggregation

American Journal of Agricultural Economics

Volumn 84, Issue 3, 2002, Pages 800-806

  Chung, Chanjin ^a   Kaiser, Harry M ^b  

^a OKLAHOMA STATE UNIVERSITY   (United States)

^b Cornell University ^*  (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTISING;

EID: 0036322681     PISSN: 00029092     EISSN: None     Source Type: Journal    
DOI: 10.1111/1467-8276.00340     Document Type: Article

References (14)

1. Using market-level data to understand promotion effects in a nonlinear model
2. Determinants of temporal variations in generic advertising effectiveness
3. A Rotterdam model incorporating advertising effects: The case of Canadian fats and oils
4. Annotated bibliography of generic commodity promotion research
5. Whom or what does the representative individual represent.?
6. The utility hypothesis and market demand theory
7. Empirical approaches to the problem of aggregation over individuals
8. Does TV advertising really affect sales? The role of measures, models, and data aggregation