International information cross‐fertilization in marketing ‐ An empirical assessment

European Journal of Marketing

Volumn 34, Issue 11-12, 2000, Pages 1305-1314

  Czinkota, Michael R ^a  

^a GEORGETOWN UNIVERSITY   (United States)

Author keywords

Globalization; Information exchange; Joint ventures; Marketing research

Indexed keywords

EID: 1542395463     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560010348461     Document Type: Article

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