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Volumn 4139 LNAI, Issue , 2006, Pages 435-446

Language model mixtures for contextual ad placement in personal blogs

Author keywords

[No Author keywords available]

Indexed keywords

COMPUTER SIMULATION; FORMAL LANGUAGES; MARKETING; MATHEMATICAL MODELS; WORLD WIDE WEB;

EID: 33749661046     PISSN: 03029743     EISSN: 16113349     Source Type: Book Series    
DOI: 10.1007/11816508_44     Document Type: Conference Paper
Times cited : (4)

References (25)
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    • Deriving wishlists from blogs: Show us your blog, and we'll tell you what books to buy
    • Mishne, G., de Rijke, M.: Deriving wishlists from blogs: Show us your blog, and we'll tell you what books to buy. In: Proceedings WWW 2006. (2006)
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    • Mishne, G.1    De Rijke, M.2
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    • Paid placement strategies for internet search engines
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    • New metrics for new media: Toward the development of web measurement standards
    • Novak, T.P., Hoffman, D.L.: New metrics for new media: toward the development of web measurement standards. World Wide Web J. 2 (1997) 213-246
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    • Novak, T.P.1    Hoffman, D.L.2
  • 11
    • 34250655383 scopus 로고    scopus 로고
    • Finding advertising keywords on web pages
    • Edinburgh, Scotland
    • Tau-Wih, W., Goodman, J., Carvalho, V.: Finding advertising keywords on web pages. In: Proceedings WWW 2006, Edinburgh, Scotland (2006)
    • (2006) Proceedings WWW 2006
    • Tau-Wih, W.1    Goodman, J.2    Carvalho, V.3
  • 12
    • 33646907991 scopus 로고    scopus 로고
    • Two decades of statistical language modeling: Where do we go from here?
    • Rosenfeld, R.: Two decades of statistical language modeling: Where do we go from here? Proceedings of the IEEE 88 (2000)
    • (2000) Proceedings of the IEEE , vol.88
    • Rosenfeld, R.1
  • 13
    • 0032268440 scopus 로고    scopus 로고
    • A language modeling approach to information retrieval
    • Ponte, J., Croft, W.: A language modeling approach to information retrieval. In: Proceedings SIGIR '98. (1998)
    • (1998) Proceedings SIGIR '98
    • Ponte, J.1    Croft, W.2
  • 14
    • 0004219555 scopus 로고
    • Applying statistical english language modeling to symbolic machine translation
    • Brown, R., Frederking, R.: Applying statistical english language modeling to symbolic machine translation. In: Proceedings TMI-95. (1995)
    • (1995) Proceedings TMI-95
    • Brown, R.1    Frederking, R.2
  • 15
    • 85001774838 scopus 로고
    • Accurate methods for the statistics of surprise and coincidence
    • Dunning, T.: Accurate methods for the statistics of surprise and coincidence. Computational Linguistics 19 (1993)
    • (1993) Computational Linguistics , vol.19
    • Dunning, T.1
  • 16
    • 26744433929 scopus 로고    scopus 로고
    • blogs.law.harvard.edu/whatMakesAWeblogAWeblog, accessed April 2006
    • Winer, D.: What makes a weblog a weblog? (2003) blogs.law.harvard.edu/ whatMakesAWeblogAWeblog, accessed April 2006.
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    • Winer, D.1
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    • Optimal mixture models in IR
    • Lavrenko, V.: Optimal Mixture Models in IR. In: ECIR 2002. (2002) 193-212
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    • Mining the web for synonyms: PMI-IR versus LSA on TOEFL
    • Turney, P.: Mining the web for synonyms: PMI-IR versus LSA on TOEFL. In: ECML 2001. (2001) 491-502
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.