Advertising budgeting methods and processes in China

Journal of Advertising

Volumn 35, Issue 3, 2006, Pages 165-176

  Prendergast, Gerard ^a   West, Douglas ^b   Shi, Yi Zheng ^a  

^a HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

^b UNIVERSITY OF BIRMINGHAM   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33749357734     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367350310     Document Type: Article

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