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Cornell Hotel and Restaurant Administration Quarterly

Volumn 38, Issue 2, 1997, Pages 55-61

  Bell, Russell A ^a   Morey, Richard C ^a  

^a NONE

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Indexed keywords

EID: 0031115699     PISSN: 00108804     EISSN: None     Source Type: Journal    
DOI: 10.1177/001088049703800224     Document Type: Article

References (13)

1. 1 For a description and implications of corporate travel programs see, for example: James M. Poynter, Corporate Travel Management (Englewood Cliffs, NJ: Prentice Hall, 1990); Darryl Jenkins, Managing Business Travel: Improving the Bottom Line through Effective Travel Management (Homewood, IL: Business One Irwin, 1993); and Russell A. Bell, "Corporate Travel Trends and Hotel Marketing Strategies," Cornell Hotel and Restaurant Administration Quarterly, Vol. 34, No. 2 (April 1993), pp. 30-39.
2. 1 For a description and implications of corporate travel programs see, for example: James M. Poynter, Corporate Travel Management (Englewood Cliffs, NJ: Prentice Hall, 1990); Darryl Jenkins, Managing Business Travel: Improving the Bottom Line through Effective Travel Management (Homewood, IL: Business One Irwin, 1993); and Russell A. Bell, "Corporate Travel Trends and Hotel Marketing Strategies," Cornell Hotel and Restaurant Administration Quarterly, Vol. 34, No. 2 (April 1993), pp. 30-39.
3. 1 For a description and implications of corporate travel programs see, for example: James M. Poynter, Corporate Travel Management (Englewood Cliffs, NJ: Prentice Hall, 1990); Darryl Jenkins, Managing Business Travel: Improving the Bottom Line through Effective Travel Management (Homewood, IL: Business One Irwin, 1993); and Russell A. Bell, "Corporate Travel Trends and Hotel Marketing Strategies," Cornell Hotel and Restaurant Administration Quarterly, Vol. 34, No. 2 (April 1993), pp. 30-39.
4. 2 P.J. Robinson, C. W. Faris, and Y. Wind, Industrial Buyins and Creative Marketing (Boston: Allyn and Bacon, 1967).
5. 3 For example, see: Michele D. Bunn, "Taxonomy and Buying Decision Approaches," Journal of Marketing, Vol. 57,January 1993, pp. 38-56; and Daniel McQuiston, "Novelty, Complexity, and Importance as Causal Determinants of Industrial Buying Behavior," Journal of Marketing, Vol. 53, April 1989, pp. 66-79.
6. 3 For example, see: Michele D. Bunn, "Taxonomy and Buying Decision Approaches," Journal of Marketing, Vol. 57,January 1993, pp. 38-56; and Daniel McQuiston, "Novelty, Complexity, and Importance as Causal Determinants of Industrial Buying Behavior," Journal of Marketing, Vol. 53, April 1989, pp. 66-79.
7. 4 See: Russell A. Bell and Richard C. Morey, "Cost Containment...But at What Price?," Business Travel Management, Vol.7 (January 1995), pp. 46-48.
8. 5 National Bureau of Standards, Fractional Factorial Experimental Designs for Factors at Two Levels, April 15, 1957, Plan 8.9.32 (a 1/8 replication of 9 factors in two blocks of 32 profiles each, which allows for measurement of all but six interactions).
9. 9, or 512, hotel profiles, far from a manageable number.
10. 7 Two profiles had two features, 14 had three features, 18 had four features, 12 had five features, ten had six features, six had seven features, and one offered eight features.
11. 8 David Hosmer and Stanley Lemeshow, Applied Logistic Regression (New York: John Wiley and Sons, 1989).
12. c (p/1-p) = -4.037 (the intercept) + .4263 × (the electronic interface dummy) + 2.4436 × (especially convenient to workplace dummy) + 2.0549 × (specially negotiated rate dummy) + .011 × (annual sales dummy) + .5089 × (assessment of a 3, 4, or 5 on the manufacturing-service scale of 1-7 dummy) + .4172 × (product of guaranteed last-room availability dummy and especially convenient to workplace dummy) + .783 × (product of guaranteed last-room availability dummy and specially negotiated rate dummy) + .4847 × (product of free breakfast dummy and especially convenient to the workplace dummy). The dummy values for each factor are either 1 (indicating that it is present) or 0 (indicating its absence).
13. .4263 = 1.53, or 53 percent.