Factors affecting in-market recall of food product advertising

Journal of Advertising Research

Volumn 39, Issue 4, 1999, Pages 29-38

  Ewing, Michael ^a   Napoli, Julie ^a   Du Plessis, Erik ^b  

^a CURTIN UNIVERSITY   (Australia)

^b Impact Information ^*  (South Africa)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0038190375     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article

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