The optimum prepaid monetary incentives for mail surveys

Journal of the Operational Research Society

Volumn 57, Issue 10, 2006, Pages 1224-1230

  Saunders, J ^a,d   Jobber, D ^b   Mitchell, V ^c  

^a ASTON UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF BRADFORD   (United Kingdom)

^c CITY UNIVERSITY   (United Kingdom)

^d ASTON UNIVERSITY   (United Kingdom)

Author keywords

Behaviour; Marketing; Methodology; Optimization

Indexed keywords

COST EFFECTIVENESS; CUSTOMER SATISFACTION; MARKETING; MATHEMATICAL MODELS; OPTIMIZATION; PROFESSIONAL ASPECTS;

COST-BENEFIT MODEL; MAIL SURVEYS; MONETARY INCENTIVES;

OPERATIONS RESEARCH;

EID: 33748664410     PISSN: 01605682     EISSN: 14769360     Source Type: Journal    
DOI: 10.1057/palgrave.jors.2602053     Document Type: Article

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