Measuring service content: A scale development

Thunderbird International Business Review

Volumn 48, Issue 5, 2006, Pages 643-665

  Cloninger, Peggy A ^a   Oviatt, Benjamin ^b,c  

^a UNIVERSITY OF HOUSTON VICTORIA   (United States)

^b Department of Managerial Sciences ^*  (United States)

^c GEORGIA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33748417001     PISSN: 10964762     EISSN: 15206874     Source Type: Journal    
DOI: 10.1002/tie.20114     Document Type: Article

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