Can price promotions improve tourist loyalty to tour operators?

Journal of Hospitality and Leisure Marketing

Volumn 14, Issue 4, 2006, Pages 33-46

  Martínez, Sara Campo ^a,b   Yagüe, María Jesús ^b  

^a Department of Marketing ^*  (Spain)

^b UNIVERSIDAD AUTÓNOMA DE MADRID   (Spain)

Author keywords

Loyalty; Price promotions; Satisfaction; Service quality; Tour operator

Indexed keywords

EID: 33747076598     PISSN: 10507051     EISSN: 15410897     Source Type: Journal    
DOI: 10.1300/J150v14n04_03     Document Type: Article

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