AdPalette: An algorithm for customizing online advertisements on the fly

Decision Support Systems

Volumn 32, Issue 2, 2001, Pages 85-106

  Karuga, Gilbert G ^a   Khraban, Andriy M ^a   Nair, Suresh K ^a   Rice, Daniel O ^a  

^a UNIVERSITY OF CONNECTICUT   (United States)

Author keywords

Ad efficiency; Conjoint analysis; Online advertisements; Optimization

Indexed keywords

GENETIC ALGORITHMS; MARKETING; ONLINE SYSTEMS; OPTIMIZATION;

ONLINE ADVERTISEMENTS;

DECISION SUPPORT SYSTEMS;

EID: 0035546352     PISSN: 01679236     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0167-9236(01)00104-X     Document Type: Article

References (18)

1. Genetic algorithms for product design
2. Direct marketing performance modeling using genetic algorithms
3. AdKnowledge goes beyond clicks to measurable results
4. The economics of freebies in exchange for consumer information on the internet: An exploratory study
5. Models and heuristics for product line selection
6. Recent contributions to optimal product positioning and buyer segmentation
7. Internet marketing practices
8. Marketing information on the i-way
9. Web advertising
10. Web-based customer decision support systems
11. Dynamic profiling of customers for customized offerings over the Internet, a model and analysis