Impact of an airline merger on customer satisfaction: The case of American airlines/Trans World Airlines (TWA) merger

International Journal of Hospitality and Tourism Administration

Volumn 7, Issue 1, 2006, Pages 47-61

  Lee, Myong Jae ^a   Geddie, Morgan W ^b  

^a KANSAS STATE UNIVERSITY   (United States)

^b UNIVERSITY OF HOUSTON   (United States)

Author keywords

AA TWA merger; Airline merger; Airline service attributes; Customer satisfaction

Indexed keywords

EID: 33746809427     PISSN: 15256480     EISSN: 15286499     Source Type: Journal    
DOI: 10.1300/J149v07n01_03     Document Type: Review

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