-
1
-
-
0003025178
-
Consumer evaluations of brand extensions
-
Aaker, D., Keller, K., 1990. Consumer evaluations of brand extensions. Journal of Marketing 54, 27-41.
-
(1990)
Journal of Marketing
, vol.54
, pp. 27-41
-
-
Aaker, D.1
Keller, K.2
-
5
-
-
0000202779
-
Brand extension as informational leverage
-
Choi, J.P., 1998. Brand extension as informational leverage. Review of Economic Studies 65, 655-669.
-
(1998)
Review of Economic Studies
, vol.65
, pp. 655-669
-
-
Choi, J.P.1
-
7
-
-
0032388671
-
An empirical analysis of umbrella branding
-
Erdem, T., 1998. An empirical analysis of umbrella branding. Journal of Marketing Research 35, 339-351.
-
(1998)
Journal of Marketing Research
, vol.35
, pp. 339-351
-
-
Erdem, T.1
-
8
-
-
0000572547
-
Reputation and equilibrium selection in games with a patient player
-
Fudenberg, D., Levine, D., 1989. Reputation and equilibrium selection in games with a patient player. Econometrica 57, 759-778.
-
(1989)
Econometrica
, vol.57
, pp. 759-778
-
-
Fudenberg, D.1
Levine, D.2
-
11
-
-
0040299367
-
-
Working Paper 9503, Center for Research in Marketing, Carlson School of Management, University of Minnesota
-
John, D., Loken, B., Joiner, C., 1995. Spillover effects of brand extensions: can they spread to a firm's established products. Working Paper 9503, Center for Research in Marketing, Carlson School of Management, University of Minnesota.
-
(1995)
Spillover Effects of Brand Extensions: Can They Spread to a Firm's Established Products
-
-
John, D.1
Loken, B.2
Joiner, C.3
-
12
-
-
84963060367
-
Social norms and community enforcement
-
Kandori, M., 1992. Social norms and community enforcement. Review of Economic Studies 59, 63-80.
-
(1992)
Review of Economic Studies
, vol.59
, pp. 63-80
-
-
Kandori, M.1
-
13
-
-
0001934086
-
The effects of sequential introduction of brand extensions
-
Keller, K., Aaker, D., 1992. The effects of sequential introduction of brand extensions. Journal of Marketing Research 29, 35-50.
-
(1992)
Journal of Marketing Research
, vol.29
, pp. 35-50
-
-
Keller, K.1
Aaker, D.2
-
14
-
-
0001457802
-
The role of market forces in assuring contractual performance
-
Klein, B., Leffler, K., 1981. The role of market forces in assuring contractual performance. Journal of Political Economy 89, 615-641.
-
(1981)
Journal of Political Economy
, vol.89
, pp. 615-641
-
-
Klein, B.1
Leffler, K.2
-
16
-
-
38249006804
-
Brand equity and the extendability of brand names
-
Rangaswamy, A., Burke, R., Oliva, T., 1993. Brand equity and the extendability of brand names. International Journal of Research in Marketing 10, 61-75.
-
(1993)
International Journal of Research in Marketing
, vol.10
, pp. 61-75
-
-
Rangaswamy, A.1
Burke, R.2
Oliva, T.3
-
17
-
-
0000952826
-
Premiums of high quality products as returns to reputations
-
Shapiro, C., 1983. Premiums of high quality products as returns to reputations. Quarterly Journal of Economics 98, 659-679.
-
(1983)
Quarterly Journal of Economics
, vol.98
, pp. 659-679
-
-
Shapiro, C.1
-
18
-
-
0000959684
-
Equilibrium unemployment as a worker discipline device
-
Shapiro, C., Stiglitz, J., 1984. Equilibrium unemployment as a worker discipline device. American Economic Review 74, 433-444.
-
(1984)
American Economic Review
, vol.74
, pp. 433-444
-
-
Shapiro, C.1
Stiglitz, J.2
-
19
-
-
0042214329
-
The expected consumer's surplus as a welfare measure
-
Stennek, J., 1999. The expected consumer's surplus as a welfare measure. Journal of Public Economics 73, 265-288.
-
(1999)
Journal of Public Economics
, vol.73
, pp. 265-288
-
-
Stennek, J.1
-
20
-
-
0001276857
-
Measuring image spillovers in umbrella-branded products
-
Sullivan, M., 1990. Measuring image spillovers in umbrella-branded products. Journal of Business 63, 309-329.
-
(1990)
Journal of Business
, vol.63
, pp. 309-329
-
-
Sullivan, M.1
-
21
-
-
0000387630
-
What's in a name? Reputation as a tradeable asset
-
Tadelis, S., 1999. What's in a name? Reputation as a tradeable asset. American Economic Review 89, 548-563.
-
(1999)
American Economic Review
, vol.89
, pp. 548-563
-
-
Tadelis, S.1
-
22
-
-
0001868213
-
Strategy for growth in cost-control world
-
Tauber, E., 1988. Strategy for growth in cost-control world. Journal of Advertising Research 28, 26-30.
-
(1988)
Journal of Advertising Research
, vol.28
, pp. 26-30
-
-
Tauber, E.1
-
23
-
-
0002237355
-
A theory of collective reputations (with applications to the persistence of corruption and to firm quality)
-
Tirole, J., 1996. A theory of collective reputations (with applications to the persistence of corruption and to firm quality). Review of Economic Studies 63, 1-22.
-
(1996)
Review of Economic Studies
, vol.63
, pp. 1-22
-
-
Tirole, J.1
-
24
-
-
0001079292
-
Umbrella branding as a signal of new product quality: An example of signalling by posting a bond
-
Wernerfelt, B., 1988. Umbrella branding as a signal of new product quality: an example of signalling by posting a bond. RAND Journal of Economics 19, 458-466.
-
(1988)
RAND Journal of Economics
, vol.19
, pp. 458-466
-
-
Wernerfelt, B.1
|