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Volumn 20, Issue 4, 2000, Pages 17-20
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The death of the four "P"s: A premature obituary
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Author keywords
[No Author keywords available]
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Indexed keywords
ADVERTIZING;
HEALTH CARE MANAGEMENT;
HEALTH CARE ORGANIZATION;
HEALTH ECONOMICS;
MARKETING;
QUALITY OF LIFE;
REVIEW;
SATISFACTION;
ARTICLE;
CONSUMER;
COST;
FINANCIAL MANAGEMENT;
HOSPITAL MANAGEMENT;
HUMAN;
INTERPERSONAL COMMUNICATION;
METHODOLOGY;
PUBLIC RELATIONS;
UNITED STATES;
COMMUNICATION;
CONSUMER SATISFACTION;
COSTS AND COST ANALYSIS;
HUMANS;
INTERPROFESSIONAL RELATIONS;
MARKETING OF HEALTH SERVICES;
PRODUCT LINE MANAGEMENT;
UNITED STATES;
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EID: 0034435279
PISSN: 10941304
EISSN: None
Source Type: Journal
DOI: None Document Type: Review |
Times cited : (4)
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References (7)
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