Can marketing capabilities lead to the competitive advantage of the firm?

Ekonomska Istrazivanja

Volumn 19, Issue 1, 2006, Pages 53-64

  Jerman, Damjana ^a   Završnik, Bruno ^b  

^a Intereuropa Ltd Co   (Slovenia)

^b UNIVERSITY OF MARIBOR   (Slovenia)

Author keywords

Competitive advantage; Marketing capability

Indexed keywords

COMPETITION (ECONOMICS); MARKETING; PRODUCT DEVELOPMENT;

EID: 33745763292     PISSN: 1331677X     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review

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