Social Marketing: Beyond the Nostalgia

Social Marketing: Theoretical and Practical Perspectives

Volumn , Issue , 2018, Pages 21-28

  Smith, William A ^a  

^a FAMILY HEALTH INTERNATIONAL   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85133987053     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781315805795-2     Document Type: Chapter

References (11)

1. AIDS education and harm reduction for gay men: Psychological approaches for the 21st century, by Walt Odets. AIDS àf Public Policy Journal, Frederick, Maryland. Spring, 1994.
2. Bottom-up marketing by Al Ries and Jack Trout. New York: McGraw-Hill. 1989.
3. Marketing for health care organizations by Philip Kotler and Roberta N. Clarke. Englewood Cliffs, NJ: Prentice-Hall. 1987.
4. Marketing health behavior: Principles, techniques, and applications by Lee W. Frederiksen, Laura J. Solomon, and Kathleen A. Brehony. New York: Plenum. 1984.
5. Partners in action: Environmental social marketing and environmental education by Michele Archie, Lori Mann, and William Smith. Washington, DC: Academy for Educational Development. 1993.
6. Reinventing government: How the entrejrreneurial spirit is transforming the public sector by David Osborne and Ted Gaebler. Reading, MA: Addison-Wesley. 1992.
7. Results and realities: A decade of experience in communication for child survival A summary report of the communication for child survival or HEALTHCOM project by Renata Seidel. Washington, DC: Academy for Educational Development. 1992.
8. Social marketing: Promoting the causes of public and nonprofit agencies by Seymour H. Fine. Allyn and Bacon. 1990.
9. Social marketing: Strategies for changing public behavior by Philip Kotler and Eduardo L. Roberto. New York: The Free Press. 1989.
10. Strategic marketing for nonprofit organizations by Philip Kotler and Alan Andreasen. Englewood Cliffs, NJ: Prentice-Hall. 1987.
11. Strategies in AIDS prevention. Washington, DC: Academy for Educational Development. 1992.