The value of advertising in a magazine bundle

Advances in Applied Microeconomics

Volumn 10, Issue , 2001, Pages 109-128

  Depken II, Craig A ^a   Wilson, Dennis P ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 35448947259     PISSN: 02780984     EISSN: None     Source Type: Book Series    
DOI: 10.1016/s0278-0984(01)10006-4     Document Type: Article

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