Audience characteristics and the price of advertising in a circulation industry: Evidence from US magazines

Information Economics and Policy

Volumn 16, Issue 2, 2004, Pages 179-196

  Depken II, Craig A ^a  

^a UNIVERSITY OF TEXAS AT ARLINGTON   (United States)

Author keywords

Advertising; Magazines; Readership; Simultaneous equations

Indexed keywords

MARKETING; MATHEMATICAL MODELS; SALES;

DATA SETS; MAGAZINES;

INDUSTRIAL ECONOMICS;

ADVERTISING;

EID: 2642526855     PISSN: 01676245     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.infoecopol.2003.08.001     Document Type: Article

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