New product development process and time-to-market in the generic pharmaceutical industry

Industrial Marketing Management

Volumn 35, Issue 6, 2006, Pages 690-702

  Prašnikar, Janez ^a   Škerlj, Tina ^b  

^a UNIVERSITY OF LJUBLJANA   (Slovenia)

^b Mladinska knjiga   (Slovenia)

Author keywords

Generic pharmaceutical firms; New product development; Time to market

Indexed keywords

EID: 33745375305     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2005.06.001     Document Type: Article

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