Do supply chain IT alignment and supply chain interfirm system integration impact upon brand equity and firm performance?

Journal of Business Research

Volumn 59, Issue 8, 2006, Pages 887-895

  Seggie, Steven H ^a   Kim, Daekwan ^b   Cavusgil, S Tamer ^a  

^a MICHIGAN STATE UNIVERSITY   (United States)

^b FLORIDA STATE UNIVERSITY   (United States)

Author keywords

Brand equity; Information technology; Intangible assets; Supply chain management

Indexed keywords

EID: 33745189437     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2006.03.005     Document Type: Article

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