Effects of using a nonverbal (Musical) cue on recall and playback of television advertising: Implications for advertising tracking

Journal of Business Research

Volumn 42, Issue 1, 1998, Pages 39-51

  Stewart, David W ^a  

^a UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0039502185     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(97)00067-2     Document Type: Article

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