The effects of musical and voice "fit" on responses to advertisements

Journal of Applied Social Psychology

Volumn 34, Issue 8, 2004, Pages 1675-1708

  North, Adrian C ^a   MacKenzie, Liam C ^a   Law, Ruth M ^a   Hargreaves, David J ^b  

^a UNIVERSITY OF LEICESTER   (United Kingdom)

^b UNIVERSITY OF SURREY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 10844297399     PISSN: 00219029     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.1559-1816.2004.tb02793.x     Document Type: Article

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