Consumer preferences and product-line pricing strategies: An empirical analysis

Marketing Science

Volumn 25, Issue 2, 2006, Pages 164-174

  Draganska, Michaela ^a   Jain, Dipak C ^b  

^a STANFORD UNIVERSITY   (United States)

^b NORTHWESTERN UNIVERSITY   (United States)

Author keywords

Competitive strategy; Product assortment; Product line pricing

Indexed keywords

EID: 33646352464     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1050.0126     Document Type: Article

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