In-store experiments to determine the impact of price on sales

Production and Operations Management

Volumn 14, Issue 4, 2005, Pages 377-387

  Gaur, Vishal ^a   Fisher, Marshall L ^a  

^a NONE

Author keywords

Experiment design; Pricing; Retail operations; Short lifecycle products

Indexed keywords

EID: 33646117977     PISSN: 10591478     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.1937-5956.2005.tb00227.x     Document Type: Review

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