Accurate retail testing of fashion merchandise: Methodology and application

Marketing Science

Volumn 19, Issue 3, 2000, Pages 266-278

  Fisher, Marshall ^a   Rajaram, Kumar ^b  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Mathematical programming; Merchandise testing; Retailing

Indexed keywords

EID: 0034340304     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.19.3.266.11800     Document Type: Article

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