Children and media in China: An urban-rural comparison study

Journal of Consumer Marketing

Volumn 23, Issue 2, 2006, Pages 79-88

  Chan, Kara ^a   McNeal, James U ^b  

^a HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

^b Youth Marketing Consultants   (United States)

Author keywords

Advertising media; Children (age groups); China; Consumer psychology; Mass media

Indexed keywords

EID: 33645521059     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760610655014     Document Type: Review

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