Evaluating advertising effects on brand perceptions: Incorporating prior knowledge

International Journal of Market Research

Volumn 48, Issue 2, 2006, Pages 179-192

  Romaniuk, Jenni ^a   Nicholls, Emma ^a  

^a UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33645147100     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.1177/147078530604800206     Document Type: Review

References (19)

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