Marketing financial services to Hispanic American consumers: A portfolio-centric analysis

Journal of Services Marketing

Volumn 20, Issue 1, 2006, Pages 37-50

  Stevenson, Thomas H ^a   Plath, D Anthony ^a  

^a UNIVERSITY OF NORTH CAROLINA AT CHARLOTTE   (United States)

Author keywords

Ethnic minorities; Financial services; Hispanics; Market segmentation; United States of America

Indexed keywords

EID: 33644613883     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040610646563     Document Type: Article

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