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Journal of Professional Services Marketing

Volumn 16, Issue 2, 1998, Pages 171-180

Marketing to hispanics

(2) Herbig, Paul a Yelkur, Rama a

a TEXAS A AND M INTERNATIONAL UNIVERSITY (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84909446084 PISSN: 07484623 EISSN: None Source Type: Journal
DOI: 10.1300/J090v16n02_10 Document Type: Article

Times cited : (3)

References (14)

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- Levin, G.¹

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- McFadden, Christopher. “Mall Del Norte Research on clientele/’ Mall Del Norte Annual Report. 1993-1994. pp. 1-103.
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- McFadden, C.¹

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- Minor, Michael. Journal of Services Marketing. “Comparing the Hispanic and Non-Hispanic Markets.” Vol. 4/2, Spring 1992, pp. 29-32.
- (1992) Journal of Services Marketing. “Comparing the Hispanic and Non-Hispanic Markets , vol.4 , Issue.2 , pp. 29-32
- Minor, M.¹

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- Target Marketing
- Mummerl, Hallie. Target Marketing. “Tapping Hispanic America.?’ Vol. 17/6, June 1994, pp. 32-37.
- (1994) Tapping Hispanic America.?’ , vol.17 , Issue.6 , pp. 32-37
- Mummerl, H.¹

8
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- Three examples of what Hispanic Marketing can do
- Putterman, Diana. Brandweek. “Three examples of what Hispanic Marketing can do.” Vol. 34/42, October 18, 1993, p. 26.
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- Putterman, D.I.¹

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- Marketing News
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- Shermach, K.¹

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- Soroco, G.¹

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- Tracey, Paul. Medical Marketing & Media. “Take a closer look at Marketing to Hispanics.” Vol. 22/1, April 1992, pp. 54-60.
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- Tracey, P.¹

12
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- Point of View: Avoiding Hispanic Market Blunders
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14
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