Objective and multidimensional acculturation measures: Implications for retailing to Hispanic consumers

Journal of Retailing and Consumer Services

Volumn 7, Issue 3, 2000, Pages 149-160

  Eastlick, Mary Ann ^a   Lotz, Sherry L ^a  

^a UNIVERSITY OF ARIZONA   (United States)

Author keywords

Acculturation; Consumer shopping attitudes; Ethnic groups

Indexed keywords

ACCULTURATION; CONSUMPTION BEHAVIOR; ETHNIC MINORITY; RETAILING;

UNITED STATES;

EID: 0034048468     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0969-6989(99)00021-1     Document Type: Article

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