Successful new-to-the-market versus "me-too" retail financial services: The influential role of marketing, sales, EDP/systems and operations

International Journal of Bank Marketing

Volumn 24, Issue 1, 2006, Pages 53-70

  Papastathopoulou, Paulina G ^a   Gounaris, Spiros P ^a   Avlonitis, George J ^a  

^a ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS   (Greece)

Author keywords

Financial services; Product development; Product launch; Retailing; Services marketing

Indexed keywords

EID: 33644560003     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652320610642344     Document Type: Article

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