Communication flows during financial service innovation

International Journal of Bank Marketing

Volumn 19, Issue 2, 2001, Pages 68-88

  Lievens, A ^a   Moenaert, R K ^b  

^a MAASTRICHT UNIVERSITY   (Netherlands)

^b GHENT UNIVERSITY   (Belgium)

Author keywords

Communications; Financial services; Information technology; Innovation; Services marketing

Indexed keywords

EID: 84986173283     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652320110383167     Document Type: Article

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