Assessing users' product-specific knowledge for personalization in electronic commerce

Expert Systems with Applications

Volumn 30, Issue 4, 2006, Pages 682-693

  Chang, Shuchih Ernest ^a   Changchien, S Wesley ^a   Huang, Ru Hui ^b  

^a NATIONAL CHUNG HSING UNIVERSITY   (Taiwan)

^b CHAOYANG UNIVERSITY OF TECHNOLOGY   (Taiwan)

Author keywords

Artificial neural network; Electronic commerce; Personalization; Product knowledge; Web usage mining

Indexed keywords

DATA MINING; ECOSYSTEMS; KNOWLEDGE BASED SYSTEMS; NEURAL NETWORKS; USER INTERFACES; WORLD WIDE WEB;

PATTERN APPROACH; PERSONALIZATION; PRODUCT KNOWLEDGE; WEB USAGE MINING;

ELECTRONIC COMMERCE;

EID: 33144460014     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2005.07.021     Document Type: Article

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