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Volumn 13, Issue 1, 2004, Pages 61-75

The advertorial as information pollution

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EID: 3242704087     PISSN: 10619321     EISSN: None     Source Type: Journal    
DOI: 10.3172/JIE.13.1.61     Document Type: Review
Times cited : (11)

References (20)
  • 2
    • 0035582956 scopus 로고    scopus 로고
    • Daring to be heard: Advertorials by organized interests on the op-ed page of the New York Times, 1985-1998
    • Brown, C., Waltzer, H. and Waltzer, M.B. (2001). Daring to Be Heard: Advertorials by Organized Interests on the Op-Ed Page of the New York Times, 1985-1998. Political Communication, 18. 23-50.
    • (2001) Political Communication , vol.18 , pp. 23-50
    • Brown, C.1    Waltzer, H.2    Waltzer, M.B.3
  • 4
    • 3242714559 scopus 로고
    • We've met the enemy....
    • August 9
    • Cockburn, A. (1993, August 9). We've Met the Enemy.... Nation, 257. 162-163. See this reference for a description of a "posse" of media critics who challenged the New York Times' refusal to sell advertorial space to opponents of NAFTA.
    • (1993) Nation , vol.257 , pp. 162-163
    • Cockburn, A.1
  • 5
    • 85039493901 scopus 로고    scopus 로고
    • Dupont's Tactel fiber gets vogue treatment
    • November 19
    • Dolbow, S. (2001, November 19). Dupont's Tactel Fiber Gets Vogue Treatment. Brandweek, 42. 9.
    • (2001) Brandweek , vol.42 , pp. 9
    • Dolbow, S.1
  • 7
    • 0037135511 scopus 로고    scopus 로고
    • Technology forum: Community service-learning initiatives bridge the gap between America's technology haves and have-nots
    • July 5. (Advertorial)
    • Gateway Inc. Advertisement (2002, July 5). Technology Forum: Community Service-Learning Initiatives Bridge the Gap Between America's Technology Haves and Have-Nots. Chronicle of Higher Education (Advertorial), 48(43). A 28.
    • (2002) Chronicle of Higher Education , vol.48 , Issue.43
  • 8
    • 1642562112 scopus 로고    scopus 로고
    • On the deceptive effectiveness of labeled and unlabeled advertorial formats
    • Kim, B.H., Pasadeos, Y. and Barban, A. (2001). On the Deceptive Effectiveness of Labeled and Unlabeled Advertorial Formats. Mass Communication & Society, 4(3). 265-281.
    • (2001) Mass Communication & Society , vol.4 , Issue.3 , pp. 265-281
    • Kim, B.H.1    Pasadeos, Y.2    Barban, A.3
  • 9
    • 85039510667 scopus 로고    scopus 로고
    • The halo effect
    • May 22
    • Mara, J. (2000, May 22). The Halo Effect. Brandweek, 41. 86-88.
    • (2000) Brandweek , vol.41 , pp. 86-88
    • Mara, J.1
  • 10
    • 85039486770 scopus 로고
    • An open letter to a young publisher
    • January 21
    • Meek, P. (1995, January 21). An Open Letter to a Young Publisher. Editor & Publisher, 128. 48-49.
    • (1995) Editor & Publisher , vol.128 , pp. 48-49
    • Meek, P.1
  • 11
    • 85039504892 scopus 로고    scopus 로고
    • Kansas City star kills advertorial
    • October 24
    • Noack, D. (1998, October 24). Kansas City Star Kills Advertorial. Editor & Publisher, 131. 33.
    • (1998) Editor & Publisher , vol.131 , pp. 33
    • Noack, D.1
  • 12
    • 85039498408 scopus 로고    scopus 로고
    • Advertorial seeps into search sites
    • February 19
    • Riedman, P. (2001, February 19). Advertorial Seeps into Search Sites. Advertising Age, 72. 24.
    • (2001) Advertising Age , vol.72 , pp. 24
    • Riedman, P.1
  • 14
    • 3242682045 scopus 로고
    • Advertorial lies
    • September 9
    • Saltz, H. (1995, September 9). Advertorial Lies. Editor & Publisher, 128. 48-49.
    • (1995) Editor & Publisher , vol.128 , pp. 48-49
    • Saltz, H.1
  • 15
    • 0010093268 scopus 로고
    • Point of view: Blurred boundaries - Where does editorial end and advertising begin?
    • May/June
    • Sandler, D.M. and Secunda, E. (1993, May/June). Point of View: Blurred Boundaries - Where Does Editorial End and Advertising Begin? Journal of Advertising Research, 33(3). 73-80.
    • (1993) Journal of Advertising Research , vol.33 , Issue.3 , pp. 73-80
    • Sandler, D.M.1    Secunda, E.2
  • 17
    • 3242718214 scopus 로고
    • Ethics in the information market
    • Spring
    • Stichler, R.N. (1993, Spring). Ethics in the Information Market, Journal of Information Ethics 2(1). 48-62.
    • (1993) Journal of Information Ethics , vol.2 , Issue.1 , pp. 48-62
    • Stichler, R.N.1
  • 18
    • 0037797168 scopus 로고    scopus 로고
    • Strategic manoeuvring in argumentative discourse
    • Van Eemeren, F.H. and Houtlosser, P. (1999). Strategic Manoeuvring in Argumentative Discourse. Discourse Studies, 1(4). 479-497.
    • (1999) Discourse Studies , vol.1 , Issue.4 , pp. 479-497
    • Van Eemeren, F.H.1    Houtlosser, P.2
  • 19
    • 85039502181 scopus 로고    scopus 로고
    • Vogue. Advertisement (December). All eight pages are marked "Special Advertising Section" in small type in their upper left-hand corners
    • Vogue. Advertisement (2001, December). A Touch of Style (Advertorial), 191 (12). All eight pages are marked "Special Advertising Section" in small type in their upper left-hand corners.
    • (2001) A Touch of Style (Advertorial) , vol.191 , Issue.12
  • 20
    • 21844482426 scopus 로고
    • Reader categorization of a controversial communication: Advertisement versus editorial
    • Fall
    • Wilkinson, J.B. and Hausknecht, D.R. (1995, Fall). Reader Categorization of a Controversial Communication: Advertisement Versus Editorial. Journal of Public Policy & Marketing, 14(2). 245-254.
    • (1995) Journal of Public Policy & Marketing , vol.14 , Issue.2 , pp. 245-254
    • Wilkinson, J.B.1    Hausknecht, D.R.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.