메뉴 건너뛰기




Volumn 21, Issue 1, 2000, Pages 65-76

Information Pollution?: Labeling and Format of Advertorials

Author keywords

[No Author keywords available]

Indexed keywords


EID: 85015827796     PISSN: 07395329     EISSN: 23764791     Source Type: Journal    
DOI: 10.1177/073953290002100106     Document Type: Article
Times cited : (35)

References (36)
  • 1
    • 4243898334 scopus 로고
    • Advertorials ‘are like a drug’
    • March 9
    • Scott Donaton, Advertorials ‘are like a drug’. Advertising Age, March 9, 1992, p. S-16.
    • (1992) Advertising Age , pp. 16
    • Donaton, S.1
  • 3
    • 84992993176 scopus 로고
    • Role ofspecial sections andsubsidiary publications in competitive environment
    • Summer/Fall
    • Mary Alice Shaver and Regina Louise Lewis, Role ofspecial sections andsubsidiary publications in competitive environment. Newspaper Research Journal, Summer/Fall 1987, pp. 16-30.
    • (1987) Newspaper Research Journal , pp. 16-30
    • Shaver, M.A.1    Lewis, R.L.2
  • 4
    • 78149474978 scopus 로고
    • When the walls come tumbling down
    • March/April
    • Mike Hoyt, When the walls come tumbling down. Columbia Journalism Review, March/April, 1990, pp. 35-40
    • (1990) Columbia Journalism Review , pp. 35-40
    • Hoyt, M.1
  • 7
    • 34547335755 scopus 로고
    • Auto dealers muscle: The newsroom
    • September
    • Steve Singer, Auto dealers muscle: The newsroom. Washington Journalism Review, September 1991, pp. 25-28.
    • (1991) Washington Journalism Review , pp. 25-28
    • Singer, S.1
  • 8
    • 0039509470 scopus 로고
    • Is issue advertising working?
    • November
    • William Welty, Is issue advertising working? Public Relations Journal, November, 1981, p. 29
    • (1981) Public Relations Journal , pp. 29
    • Welty, W.1
  • 9
    • 0003067987 scopus 로고
    • Persuasión, resistance, andattitude change
    • Ithiel deSola Pool et al. eds., Chicago: Rand McNally College
    • W. J. McGuire, Persuasión, resistance, andattitude change. In Ithiel deSola Pool et al. eds., Handbook of communication. Chicago: Rand McNally College, 1973
    • (1973) Handbook of Communication
    • McGuire, W.J.1
  • 11
    • 0038916933 scopus 로고
    • Does source affect response to direct advocacy print advertisements?
    • June
    • L. N. Reid, L. C. Soley and B. G. Vanden Bergh, Does source affect response to direct advocacy print advertisements? Journal of Business Research, June 1981, pp. 309-319, 309-319
    • (1981) Journal of Business Research , vol.309-319 , pp. 309-319
    • Reid, L.N.1    Soley, L.C.2    Vanden Bergh, B.G.3
  • 12
    • 0040492763 scopus 로고    scopus 로고
    • Resistance to Persuasión as a Consequence of Influence Attempts in Advertising and Non-Advertising Communications
    • Norbert Schwarz, Martin Kumpf and Wolf Bussmann, Resistance to Persuasión as a Consequence of Influence Attempts in Advertising and Non-Advertising Communications. Psychology 23, pp. 72-76
    • Psychology , vol.23 , pp. 72-76
    • Schwarz, N.1    Kumpf, M.2    Bussmann, W.3
  • 14
    • 33748387161 scopus 로고
    • Headline length as a factor in magazine ad readership
    • Summer
    • D.A. Wesson, Headline length as a factor in magazine ad readership. Journalism Quarterly, Summer, 1989, pp. 466-468.
    • (1989) Journalism Quarterly , pp. 466-468
    • Wesson, D.A.1
  • 15
    • 0040535810 scopus 로고
    • Masters ofthe advertorial: Mobil’s extraordinary advocacy advertising campaign is still making tall waves
    • , September
    • Randall Poe, Masters ofthe advertorial: Mobil’s extraordinary advocacy advertising campaign is still making tall waves. Across Board, September 1980, pp. 15-28.
    • (1980) Across Board , pp. 15-28
    • Poe, R.1
  • 18
    • 0039307412 scopus 로고
    • How Effective are Advertorials?
    • March
    • L. Kaufman, How Effective are Advertorials? Marketing and Decisions, March 1984, pp. 70-71, 140
    • (1984) Marketing and Decisions , vol.140 , pp. 70-71
    • Kaufman, L.1
  • 19
    • 84973199382 scopus 로고
    • Tracing sources of information pollution: A survey and experimental test of print media’s labeling policy for feature advertising
    • Spring
    • Glen T. Cameron and Patricia A. Curtin, Tracing sources of information pollution: A survey and experimental test of print media’s labeling policy for feature advertising. Journalism and Mass Communication Quarterly, Spring 1995, pp. 178-189.
    • (1995) Journalism and Mass Communication Quarterly , pp. 178-189
    • Cameron, G.T.1    Curtin, P.A.2
  • 20
    • 84933493468 scopus 로고
    • Feature advertising: Policies and attitudes in print media
    • September
    • Glen T. Cameron and J.E. Haley, Feature advertising: policies and attitudes in print media. Journal of Advertising, September 1992, pp. 47-56.
    • (1992) Journal of Advertising , pp. 47-56
    • Cameron, G.T.1    Haley, J.E.2
  • 22
    • 4243995056 scopus 로고
    • Advertorials Make Money, Stir Debate
    • Novem-ber 17
    • Belinda Hulin-Salkin, Advertorials Make Money, Stir Debate. Advertising Age, Novem-ber 17,1986, S17-S19
    • (1986) Advertising Age , pp. S17-S19
    • Hulin-Salkin, B.1
  • 23
    • 0039307412 scopus 로고
    • HowEffective Are Advertorials?
    • March
    • Lionel Kaufman, HowEffective Are Advertorials? Marketing and Media Decisions, March, 1984 pp. 70, 140
    • (1984) Marketing and Media Decisions , vol.140 , pp. 70
    • Kaufman, L.1
  • 24
    • 0040492767 scopus 로고
    • What’s so Good (Or Bad) About Advertorials
    • February 17
    • Maureen McFadden, What’s so Good (or Bad) About Advertorials. Adweek, February 17,1987, pp. 38-42.
    • (1987) Adweek , pp. 38-42
    • McFadden, M.1
  • 25
    • 0039307414 scopus 로고
    • Ad Inserís: Where the Hidden Money Is
    • January
    • Willis M. Rivinus, Ad Inserís: Where the Hidden Money Is. Folio, January 1985, pp. 111-116.
    • (1985) Folio , pp. 111-116
    • Rivinus, W.M.1
  • 26
    • 25544437292 scopus 로고
    • Editorials vs. Advertorials: It's a Separate Piece
    • May 10
    • Anna Sobezynski, Editorials vs. Advertorials: It's a Separate Piece. Advertising Age, May 10,1982, pp. M24-M26
    • (1982) Advertising Age , pp. M24-M26
    • Sobezynski, A.1
  • 27
    • 0039899752 scopus 로고
    • Ad vs. Edit: The Pressure Mounts
    • December
    • Jennifer Howland, Ad vs. Edit: The Pressure Mounts. Folio, December, 1989, pp. 92-100
    • (1989) Folio , pp. 92-100
    • Howland, J.1
  • 28
    • 0039899755 scopus 로고
    • The Era ofthe Big Blur
    • May 22
    • Jonathan Alter, The Era ofthe Big Blur. Newsweek, May 22,1989, pp. 73-76.
    • (1989) Newsweek , pp. 73-76
    • Alter, J.1
  • 29
    • 0039899758 scopus 로고
    • When Is News Not News?
    • April
    • Rebecca R. Albers, When Is News Not News? presstime, April, 1993, pp. 52-54. 15.
    • (1993) Presstime , vol.15 , pp. 52-54
    • Albers, R.R.1
  • 30
    • 84976942672 scopus 로고
    • The effectiveness of advocacy advertising relative to news coverage
    • October
    • C.T. Salmón, L.N. Reid, James Pokrywzynski and Robert Willett, The effectiveness of advocacy advertising relative to news coverage. Communication Research, October 1985, pp. 546-567.
    • (1985) Communication Research , pp. 546-567
    • Salmón, C.T.1    Reid, L.N.2    Pokrywzynski, J.3    Willett, R.4
  • 31
    • 0005506107 scopus 로고
    • Does publicity outperform advertising? An experimental test of print media’s labeling policy for feature advertising
    • Glen T. Cameron, Does publicity outperform advertising? An experimental test of print media’s labeling policy for feature advertising. Journal of Public Relations Research, No. 3, 1994, pp. 185-207.
    • (1994) Journal of Public Relations Research , vol.3 , pp. 185-207
    • Cameron, G.T.1
  • 32
    • 0041089140 scopus 로고
    • Trends in magazine advertorial use
    • Winter
    • Patricia A. Stout, Gary B. Wilcox and Lorrie Greer, Trends in magazine advertorial use, Journalism Quarterly, Winter, 1989, pp. 960-964
    • (1989) Journalism Quarterly , pp. 960-964
    • Stout, P.A.1    Wilcox, G.B.2    Greer, L.3
  • 33
    • 85026194688 scopus 로고    scopus 로고
    • A longitudinal Study of Characteristics and Use of Advertorials in Magazines and Newspapers
    • in press
    • Kuen-Hee Ju-Pak and Glen T. Cameron, A longitudinal Study of Characteristics and Use of Advertorials in Magazines and Newspapers. Journal of Advertising Research, in press.
    • Journal of Advertising Research
    • Ju-Pak, K.-H.1    Cameron, G.T.2
  • 34
    • 0038878878 scopus 로고    scopus 로고
    • Changes in Media Credibility When a Predicted Disaster Doesn’t Happen
    • Winter
    • Ann M. Major and L. Erwin Atwood, Changes in Media Credibility When a Predicted Disaster Doesn’t Happen. Journalism and Mass Communication Quarterly, Winter 1997, pp. 797-813.
    • (1997) Journalism and Mass Communication Quarterly , pp. 797-813
    • Major, A.M.1    Erwin Atwood, L.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.