Determining the optimal duration of an advertising campaign using diffusion of information

Applied Mathematics and Computation

Volumn 173, Issue 1, 2006, Pages 430-442

  Çetin, Eyüp ^a  

^a ISTANBUL UNIVERSITY   (Turkey)

Author keywords

Discounting; Integer programming; Monte Carlo simulation; Optimization of information diffusion; Spreadsheet modeling

Indexed keywords

COMPUTATION THEORY; DIFFERENTIAL EQUATIONS; INTEGER PROGRAMMING; MONTE CARLO METHODS; OPTIMIZATION;

DISCOUNTING; GROWTH RATE CURVES; OPTIMIZATION OF INFORMATION DIFFUSION; SPREADSHEET MODELING;

MATHEMATICAL MODELS;

EID: 32144459803     PISSN: 00963003     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.amc.2005.04.041     Document Type: Article

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