Optimization of planning an advertising campaign of goods and services

Mathematical and Computer Modelling

Volumn 35, Issue 13, 2002, Pages 1391-1403

  Belenky, A S ^a   Belenkii, I ^a  

^a NISTRAMAN Consulting   (United States)

Author keywords

Advertising campaign; Consumer's behavior; Expectation; Nonlinear programming; Probability of an event

Indexed keywords

EID: 0036311486     PISSN: 08957177     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0895-7177(02)00092-4     Document Type: Article

References (8)

1. An approach to planning an advertising campaign of goods and services
2. A planning problem in a class of linear models
3. Analyzing the potential of a firm: An operations research approach
4. Quantitative methods of estimating the economic effectiveness of advertising transportation services: Problems, approaches to designing, practical implementation