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Volumn 36, Issue 2, 1999, Pages 285-298

Media preference and believability among rural respondents for news and advertising information

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EID: 0033473862     PISSN: 03623319     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0362-3319(99)00007-5     Document Type: Article
Times cited : (7)

References (27)
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    • The perceived informativeness of national and retail advertising
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    • King, K., L. Reid, S. Tinkham, and J. Pokrywczynski. (1987). The perceived informativeness of national and retail advertising. In J.H. Leigh and C.R. Martin Jr. (Eds.), Current Issues & Research in Advertising, Vol. 10, pp. 173-197. Ann Arbor. MI: Division of Research, Graduate School of Business Administration, University of Michigan.
    • (1987) Current Issues & Research in Advertising , vol.10 , pp. 173-197
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  • 8
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    • Oskam, J.1
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    • Pasadeos, Y. (1990). Perceived informativeness of and irritation with local advertising. Journalism Quarterly, 67: 1.
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    • Pasadeos, Y.1
  • 17
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    • May/June
    • Public Perspective, A Roper Center Review of Public Opinion and Polling. (1993). Attitudes About the Media, (May/June): 91-93.
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  • 22
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  • 23
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    • Satisfaction with the informational value of magazine and television advertising
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    • Soley, L.1    Reid, L.2
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    • The farm family perception of occupational health: A multi-state survey of knowledge, attitudes, behaviors and ideas
    • Thu, K., K. Donham, D. Yoder, and L. Ogilvie. (1990). The farm family perception of occupational health: A multi-state survey of knowledge, attitudes, behaviors and ideas. American Journal of Industrial Medicine, 18: 427-431.
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  • 27
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