An approach to planning an advertising campaign of goods and services

Computers and Mathematics with Applications

Volumn 42, Issue 6-7, 2001, Pages 993-1008

  Belenky, A S ^a,b  

^a TRAPEZNIKOV INSTITUTE OF CONTROL SCIENCES   (Russian Federation)

^b RUSSIAN ACADEMY OF SCIENCES   (Russian Federation)

Author keywords

Advertising campaign; Consumers' behaviour; Expectation; Nonlinear programming; Probability of an event

Indexed keywords

CONSTRAINT THEORY; ESTIMATION; MARKETING; MATHEMATICAL MODELS; NONLINEAR PROGRAMMING; OPERATIONS RESEARCH; PLANNING; PROBABILITY; SET THEORY; STATISTICAL METHODS;

ADVERTISING CAMPAIGN; LINEAR CONSTRAINTS;

PROBLEM SOLVING;

EID: 0035452255     PISSN: 08981221     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0898-1221(01)00215-2     Document Type: Article

References (8)

1. Linear programming
2. Optimization of planning the assortment and circulation of movie advertising printings
3. Optimizing advertisement selection and scheduling
4. Some Methodological Problems of Practical Applications of Quantitative Methods of Estimating the Effectiveness of Advertising
5. Quantitative methods of estimating the economic effectiveness of advertising transportation services: Problems, approaches to designing, practical implementation
6. The Advanced Theory of Statistics
7. A planning problem in a class of linear models