Using cross-sectional surveys to plan message strategies

Social Marketing Quarterly

Volumn 5, Issue 2, 1999, Pages 34-41

  Hornik, Robert ^a   Woolf, Kimberly Duyck ^a  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0004974147     PISSN: 15245004     EISSN: 15394093     Source Type: Journal    
DOI: 10.1080/15245004.1999.9961044     Document Type: Article

References (5)

1. AJZEN, I. & FISHBEIN, M. (1980). Understanding attitudes and predicting social behavior. Englewood Cliffs, NJ: Prentice Hall, Inc.
2. BACHMAN, J. G., JOHNSTON, L. D. & O'MALLEY, P. M. (1998). Monitoring the Future: A continuing study of American youth (12th grade survey) 1996 [Computer file]. Conducted by University of Michigan, Survey Research Center. ICPSR ed. Ann Arbor, MI: Inter-University Consortium for Political and Social Research [Producer and Distributor].
3. FISHBEIN, M., MIDDLESTADT, S. E. & HITCHCOCK, P. J. (1991). Using information to change sexually transmitted disease-related behaviors: An analysis based on the theory of reasoned action. In J.N. Wasserheit, S.O. Aral & K. K Holmes (Eds.), Research issues in human behavior and sexually transmitted diseases in the AIDS era (pp. 243-257). Washington, DC: American Society for Microbiology.
4. HORNIK, R. (1991). Alternative models of behavior change. In J.N. Wasserheit, S.O. Aral & K. K Holmes (Eds.), Research issues in human behavior and sexually transmitted diseases in the AIDS era (pp. 201-218). Washington, DC: American Society for Microbiology.
5. MAIBACH, E. & PARROTT, R. L. (Eds.). (1995). Designing health messages: Approaches from communication theory and public health practice. Thousand Oaks, CA: Sage.