Enhancing digital advertising using dynamically configurable multimedia

Proceedings - IEEE International Conference on Multimedia and Expo

Volumn 1, Issue , 2003, Pages I717-I720

  Harrison, John V ^a   Andrusiewicz, Anna ^a  

^a Las Vegas   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

COST REDUCTION;

DIGITAL SIGNAGE; MULTIMEDIA ADVERTISINGS; VIRTUAL MARKETPLACE;

MARKETING;

EID: 3042562041     PISSN: 19457871     EISSN: 1945788X     Source Type: Conference Proceeding    
DOI: 10.1109/ICME.2003.1221018     Document Type: Conference Paper

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