Successful and sustainable business partnerships: How to select the right partners

Industrial Marketing Management

Volumn 35, Issue 1, 2006, Pages 72-82

  Rese, Mario ^a  

^a RUHR UNIVERSITY BOCHUM   (Germany)

Author keywords

Decision model; Governance mechanisms; Network competition; OEM supplier partnership; Revenue distribution among the partners

Indexed keywords

EID: 30344441227     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2005.08.009     Document Type: Article

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