A methodology for measuring consumer preferences in developing countries

International Marketing Review

Volumn 5, Issue 3, 1988, Pages 52-66

  Malhotra, Naresh K ^a  

^a GEORGIA INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 38349077713     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/eb008358     Document Type: Review

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