‘Ask your doctor!’ measuring the effect of direct-to-consumer communications in the world’s largest healthcare market

International Journal of Advertising

Volumn 23, Issue 1, 2004, Pages 53-68

  White, Hugh J ^a   Draves, Lindsey P ^a   Soong, Roland ^b   Moore, Chris ^c  

^a MARS   (United States)

^b KMR   (United States)

^c Ogilvy Mather   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 28844436983     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2004.11072872     Document Type: Article

References (8)

1. Aikin, K.J. (2003) US Food and Drug Administration survey of 500 physicians conducted in 2002. Direct-to-Consumer Advertising of Prescription Drugs: Physician Survey Preliminary Results.
2. Hartigan, J.A. (1975) Clustering Algorithms. New York: John Wiley & Sons.
3. Kelly, P. (2003) Presentation given at DTC National Convention, Boston, MA, 25–27 March. (Pat Kelly is President of Pfizer USA.)
4. Kish, L. (1976) Survey Sampling (Section 11.2, pp. 388–395). New York: John Wiley & Sons.
5. Moncavage, M.M. (2003) Report presented at the DTC National Convention, Boston, MA, 25–27 March. (DTC prescription promotion update from FDA
6. Division of Drug Marketing, Advertising, and Communications, Center for Drug Evaluation and Research.)
7. Nader, R. (2003) Presentation given at DTC National Convention, Boston, MA, 25–27 March.
8. Shaw, M.S. (2001) Oral statement by Executive Director, EthicAd before the US Senate Committee on Commerce, Science and Transportation Subcommittee on Consumer Affairs, Foreign Commerce and Tourism, 24 July.