Placebo: From pain and analgesia to preferences and products

Journal of Marketing Research

Volumn 42, Issue 4, 2005, Pages 394-398

  Borsook, David ^b   Becerra, Lino ^a  

^a HARVARD MEDICAL SCHOOL   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 28444442316     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.2005.42.4.394     Document Type: Review

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