An econometric analysis of brand-level strategic pricing between Coca-Cola company and PepsiCo

Journal of Economics and Management Strategy

Volumn 14, Issue 4, 2005, Pages 905-931

  Dhar, Tirtha ^a   Chavas, Jean Paul ^b   Cotterill, Ronald W ^c   Gould, Brian W ^b  

^a UNIVERSITY OF BRITISH COLUMBIA   (Canada)

^b UNIVERSITY OF WISCONSIN MADISON   (United States)

^c UNIVERSITY OF CONNECTICUT   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 28044462890     PISSN: 10586407     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.1530-9134.2005.00087.x     Document Type: Conference Paper

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