Estimating coke’s and pepsi’s price and advertising strategies

Journal of Business and Economic Statistics

Volumn 18, Issue 4, 2000, Pages 398-409

  Golan, Amos ^a   Karp, Larry S ^b   Perloff, Jeffrey M ^b  

^a AMERICAN UNIVERSITY   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Beverage; Generalized maximum entropy; Noncooperative game; Oligopoly

Indexed keywords

EID: 0034395062     PISSN: 07350015     EISSN: 15372707     Source Type: Journal    
DOI: 10.1080/07350015.2000.10524880     Document Type: Article

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