Textual cues in direct-to-consumer prescription drug advertising: Motivators to communicate with physicians

Journal of Applied Communication Research

Volumn 33, Issue 4, 2005, Pages 348-369

  Young, Henry N ^a,d   Cline, Rebecca J Welch ^b,c  

^a UNIVERSITY OF WISCONSIN MADISON   (United States)

^b KARMANOS CANCER INSTITUTE   (United States)

^c WAYNE STATE UNIVERSITY   (United States)

^d 2519 Rennebohm Hall   (United States)

Author keywords

Direct to Consumer Advertising; Health Literacy; Media Literacy; Motivation; Physician Patient Communication; Social Cognitive Theory; Textual Cues

Indexed keywords

EID: 27944494805     PISSN: 00909882     EISSN: 14795752     Source Type: Journal    
DOI: 10.1080/00909880500278012     Document Type: Review

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