Consumer retention of risk information from direct-to-consumer advertising

Drug Information Journal

Volumn 33, Issue 1, 1999, Pages 281-289

  Sullivan, Donald L ^a,d   Schommer, Jon C ^b   Birdwell, Stephen W ^c  

^a OHIO NORTHERN UNIVERSITY   (United States)

^b UNIVERSITY OF MINNESOTA   (United States)

^c OHIO STATE UNIVERSITY   (United States)

^d Ohio N Univ Raabe Coll of Pharm   (United States)

Author keywords

Direct to consumer advertising; DTCA; Risk information

Indexed keywords

TERAZOSIN;

ADULT; AGED; ARTICLE; CLINICAL TRIAL; CONSUMER; CONTROLLED CLINICAL TRIAL; CONTROLLED STUDY; DRUG INFORMATION; DRUG MARKETING; FOOD AND DRUG ADMINISTRATION; HUMAN; MAJOR CLINICAL STUDY; MALE; MASS MEDIUM; PRIORITY JOURNAL; PROSTATE HYPERTROPHY; QUESTIONNAIRE; RANDOMIZED CONTROLLED TRIAL; RISK;

EID: 0033004553     PISSN: 00928615     EISSN: None     Source Type: Journal    
DOI: 10.1177/009286159903300132     Document Type: Article

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