메뉴 건너뛰기




Volumn 15, Issue 3, 2003, Pages 7-21

“Look George, There's Another One!” The Volume and Characteristics of Direct-to-Consumer Advertising in Popular Magazines

Author keywords

Direct to consumer advertising; magazines; marketing; medical conditions; volume

Indexed keywords


EID: 27944472747     PISSN: 08837597     EISSN: 15408574     Source Type: Journal    
DOI: 10.3109/J058v15n03_03     Document Type: Article
Times cited : (3)

References (29)
  • 1
    • 0034254427 scopus 로고    scopus 로고
    • The two faces of direct-to-consumer advertising
    • Sellers JA. The two faces of direct-to-consumer advertising. Am J Health-Syst Pharm. 2000; 51: 1401.
    • (2000) Am J Health-Syst Pharm , vol.51 , pp. 1401
    • Sellers, J.A.1
  • 2
    • 0032735689 scopus 로고    scopus 로고
    • Direct-to-consumer prescription drug adver-tising and the public
    • Bell RA, Kravitz RL, Wilkes MS. Direct-to-consumer prescription drug adver-tising and the public. J Gen Intern Med. 1999; 14: 651 – 7.
    • (1999) J Gen Intern Med , vol.14 , pp. 651-657
    • Bell, R.A.1    Kravitz, R.L.2    Wilkes, M.S.3
  • 3
    • 0030638535 scopus 로고    scopus 로고
    • Direct-to-consumer prescription drug advertising
    • Bradley LR, Zito TM. Direct-to-consumer prescription drug advertising. Med Care. 1997; 35: 86 – 92.
    • (1997) Med Care , vol.35 , pp. 86-92
    • Bradley, L.R.1    Zito, T.M.2
  • 4
    • 85018935578 scopus 로고    scopus 로고
    • Survey finds most DTC ads spur awareness-but not buying
    • Buerger DK. Survey finds most DTC ads spur awareness-but not buying. Con-sultant Pharmacist. 1999; 14: 330.
    • (1999) Con-sultant Pharmacist , vol.14 , pp. 330
    • Buerger, D.K.1
  • 5
    • 0033771316 scopus 로고    scopus 로고
    • Direct-to-consumer advertising of prescription drugs
    • Kravitz RL. Direct-to-consumer advertising of prescription drugs. West J Med. 2000; 173 (4): 221 – 2.
    • (2000) West J Med , vol.173 , Issue.4 , pp. 221-222
    • Kravitz, R.L.1
  • 6
    • 0034331710 scopus 로고    scopus 로고
    • Direct-to-consumer advertising of prescription drugs: Implications for the patient-physician relationship
    • Kravitz RL. Direct-to-consumer advertising of prescription drugs: Implications for the patient-physician relationship. JAMA. 2000; 284: 2244.
    • (2000) JAMA , vol.284 , pp. 2244
    • Kravitz, R.L.1
  • 7
    • 0025038813 scopus 로고
    • The federal regulation of prescription drug advertising and promotion
    • Kessler DA, Pines WL. The federal regulation of prescription drug advertising and promotion. JAMA. 1990; 264: 2409 – 15.
    • (1990) JAMA , vol.264 , pp. 2409-2415
    • Kessler, D.A.1    Pines, W.L.2
  • 8
    • 85018904557 scopus 로고    scopus 로고
    • DTC drug advertising reaches $1.5 billion over 12 months
    • 11(Jul)
    • Anon. DTC drug advertising reaches $1.5 billion over 12 months. Drug Benefit Trends. 1999; 11(Jul): 16.
    • (1999) Drug Benefit Trends , pp. 16
  • 9
    • 0031770858 scopus 로고    scopus 로고
    • Consumer preferences for drug information after direct-to-consumer advertising
    • Doucette WR, Schommer JC. Consumer preferences for drug information after direct-to-consumer advertising. Drug Inf J. 1998; 32: 1081 – 8.
    • (1998) Drug Inf J , vol.32 , pp. 1081-1088
    • Doucette, W.R.1    Schommer, J.C.2
  • 10
    • 0009463261 scopus 로고    scopus 로고
    • To their health: Rx companies are trying to figure out the best method for reaching aging boomers
    • Morgan C, Levy D. To their health: Rx companies are trying to figure out the best method for reaching aging boomers. Brandweek. 1998; 39 (3): 30 – 3.
    • (1998) Brandweek , vol.39 , Issue.3 , pp. 30-33
    • Morgan, C.1    Levy, D.2
  • 11
    • 0031868810 scopus 로고    scopus 로고
    • Direct-to-consumer ads can influence behavior: Advertising increases consumer knowledge and prescription drug requests
    • Peyrot M, Alperstein NM, Van Doren D, Poli LG. Direct-to-consumer ads can influence behavior: Advertising increases consumer knowledge and prescription drug requests. Marketing Health Serv. 1998; 18 (2): 26 – 32.
    • (1998) Marketing Health Serv , vol.18 , Issue.2 , pp. 26-32
    • Peyrot, M.1    Alperstein, N.M.2    Van Doren, D.3    Poli, L.G.4
  • 12
    • 23544437562 scopus 로고    scopus 로고
    • Magic elixir for drug sales
    • March 12:, El
    • Hall CT. Magic elixir for drug sales. San Francisco Chronicle. 1998 March 12: El, E2.
    • (1998) San Francisco Chronicle. , pp. E2
    • Hall, C.T.1
  • 13
    • 0038703666 scopus 로고    scopus 로고
    • Growth seen in ads for direct-to-consumer drugs
    • (Apr 27)
    • Anon. Growth seen in ads for direct-to-consumer drugs. AMA News. 1997; (Apr 27): 16.
    • (1997) AMA News , pp. 16
  • 14
    • 0033608189 scopus 로고    scopus 로고
    • Direct-to-consumer prescription drug advertising builds bridges between patients and physicians
    • Holmer AF. Direct-to-consumer prescription drug advertising builds bridges between patients and physicians. JAMA. 1999; 281: 380 – 2.
    • (1999) JAMA , vol.281 , pp. 380-382
    • Holmer, A.F.1
  • 15
    • 0003030759 scopus 로고
    • Lay audience response to prescription drug advertising
    • Everett SE. Lay audience response to prescription drug advertising. J Advertis Res. 1991; 31 (2): 43 – 9.
    • (1991) J Advertis Res , vol.31 , Issue.2 , pp. 43-49
    • Everett, S.E.1
  • 16
    • 84929229280 scopus 로고
    • A model of participative decision making for physician-pa-tient interaction
    • Ballard-Reisch DS. A model of participative decision making for physician-pa-tient interaction. Health Commun. 1990; 2: 91 – 104.
    • (1990) Health Commun , vol.2 , pp. 91-104
    • Ballard-Reisch, D.S.1
  • 17
    • 0022430675 scopus 로고
    • Matching prescription drugs and consumers: The bene-fits of direct advertising
    • Masson A, Rubin PH. Matching prescription drugs and consumers: The bene-fits of direct advertising. N Engl J Med. 1985; 313: 513 – 5.
    • (1985) N Engl J Med , vol.313 , pp. 513-515
    • Masson, A.1    Rubin, P.H.2
  • 18
    • 0040084854 scopus 로고
    • Are we ready for direct to consumer advertising of prescription drugs?
    • 4(Winter)
    • Madhavan S. Are we ready for direct to consumer advertising of prescription drugs? Pharm Bus. 1993; 4(Winter): 14,18–20,28.
    • (1993) Pharm Bus. , pp. 14182028
    • Madhavan, S.1
  • 19
    • 0025878920 scopus 로고
    • American Academy of Pediatrics Committee on Drugs: Prescription drug advertising direct to the consumer
    • Anon. American Academy of Pediatrics Committee on Drugs: Prescription drug advertising direct to the consumer. Pediatrics. 1991; 88 (1): 174 – 5.
    • (1991) Pediatrics , vol.88 , Issue.1 , pp. 174-175
  • 20
    • 0023835454 scopus 로고
    • Direct-to-the-public advertisement of prescription drugs
    • Cohen EP. Direct-to-the-public advertisement of prescription drugs. N Engl J Med. 1988; 318: 373.
    • (1988) N Engl J Med , vol.318 , pp. 373
    • Cohen, E.P.1
  • 21
    • 0033926707 scopus 로고    scopus 로고
    • Direct-to-consumer prescription drug adver-tising, 1989-1998: A content analysis of conditions, targets, inducements, and appeals
    • Bell RA, Kravitz RL, Wilkes MS. Direct-to-consumer prescription drug adver-tising, 1989-1998: A content analysis of conditions, targets, inducements, and appeals. J Fam Pract. 2000; 49: 329 – 35.
    • (2000) J Fam Pract , vol.49 , pp. 329-335
    • Bell, R.A.1    Kravitz, R.L.2    Wilkes, M.S.3
  • 22
    • 0033608127 scopus 로고    scopus 로고
    • Direct-to-consumer marketing of prescription drugs: Creating con-sumer demand
    • Hollon NfF. Direct-to-consumer marketing of prescription drugs: Creating con-sumer demand. JAMA. 1999; 281: 382 – 4.
    • (1999) JAMA , vol.281 , pp. 382-384
  • 23
    • 0002716865 scopus 로고
    • Using metaphors to characterize doctor-patient relationships: Paternalism versus consumerism
    • Beisecker AE, Beisecker TD. Using metaphors to characterize doctor-patient relationships: Paternalism versus consumerism. Health Commun. 1993; 5: 41 – 58.
    • (1993) Health Commun , vol.5 , pp. 41-58
    • Beisecker, A.E.1    Beisecker, T.D.2
  • 24
    • 0015465289 scopus 로고
    • The patient-client as a consumer: Some observations on the chang-ing professional-client relationship
    • Reeder LG. The patient-client as a consumer: Some observations on the chang-ing professional-client relationship. J Health Soc Behav. 1972; 13: 406 – 12.
    • (1972) J Health Soc Behav , vol.13 , pp. 406-412
    • Reeder, L.G.1
  • 26
    • 85018883440 scopus 로고
    • Simmons. study of media & markets: Media series. New York: Simmons Market Research Bureau
    • Simmons Market Research Bureau. Simmons. study of media & markets: Media series. New York: Simmons Market Research Bureau; 1994.
    • (1994)
  • 27
    • 85018875725 scopus 로고    scopus 로고
    • Atlanta, GA: Centers for Disease Control and Prevention, U.S. Department of Health and Hu-man Services, (July 24)
    • National Center for Health Statistics. National vital statistics reports. Atlanta, GA: Centers for Disease Control and Prevention, U.S. Department of Health and Hu-man Services, 2000 (July 24); 48(11).
    • (2000) National vital statistics reports , vol.48 , Issue.11
  • 28
    • 25044448588 scopus 로고    scopus 로고
    • Deceptively upbeat AIDS ads must stop, FDA says
    • April
    • Anon. Deceptively upbeat AIDS ads must stop, FDA says. San Francisco Chronicle. 2001 April 30: A1.
    • (2001) San Francisco Chronicle , vol.30 , pp. A1
  • 29


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.