Do certified mail third-wave follow-ups really boost response rates and quality?

Marketing Letters

Volumn 16, Issue 2, 2005, Pages 129-141

  Schmidt, Jeffrey B ^a   Calantone, Roger J ^b   Griffin, Abbie ^c   Montoya Weiss, Mitzi M ^d  

^a UNIVERSITY OF OKLAHOMA   (United States)

^b MICHIGAN STATE UNIVERSITY   (United States)

^c UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

^d NORTH CAROLINA STATE UNIVERSITY   (United States)

Author keywords

Certified mail; Questionnaire design; Response quality; Response rate; Tailored Design Method; Third wave surveys; Total Design Method (TDM)

Indexed keywords

EID: 25644439182     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-005-2291-7     Document Type: Article

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